Prime Studio


We are an integrated creative company that believes in the power of design to tell stories and shape experiences.

Our process prizes collaboration, research, experimentation, laughter, failure, and discovery. We’ve been practicing these principles from our studios in New York since 2000. While we’re proud of our illustrious history, we’re far more interested in writing the next chapter.


Style Guides

Identity Design

Brand Strategy

Brand Naming

Product Design



Art Directors Club (ADC)

Fuel TV Station IDs Distinctive Merit

MTV Sunday Stew package Merit

VH1 Classic Station IDs Gold

Young Guns YG5 - Jonathan Notaro

Association of Independent Commercial Producers (AICP)

2012 Diesel "Only the Brave" Winner, Experiential

8Cannes Lions IAF


365: AIGA Annual Design Competition 27

CMT Top 20 Countdown Typographic Design

365: AIGA Annual Design Competition 25

Brand New School Identity Branding and Identity

Design Week Awards

Diesel - “Only The Brave”, Shortlisted, 2012

Digital Out of Home Awards


Site of the Day - The Morris Code, 2009